Popis
Account Based Marketing Administrator (Technical)
We are looking for a skilled and technically proficient ABM Administrator to manage and optimize the systems, tools, and data that power our Account-Based Marketing (ABM) initiatives. This role will focus on the integration, configuration, and maintenance of ABM platforms, ensuring seamless workflows, accurate data management, and measurable results. The ideal candidate has a strong background in marketing technology and the technical side of campaign execution.
Key Responsibilities:
ABM Platform Administration:
Administer and optimize ABM platforms (e.g., Demandbase, 6sense) to support account-based marketing site. Here are some services here are some products. Here are things that we can offer to get them back to the site and ultimately trying campaigns.
Ensure proper integration of ABM tools with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
System Integration and Maintenance:
Set up and maintain integrations between ABM tools, CRM, and other marketing technologies to ensure seamless data flow and synchronization.
Troubleshoot technical issues related to ABM systems and workflows, working with vendors or internal IT teams when necessary.
Manage data hygiene and ensure accurate account-level data mapping between systems.
Campaign Execution and Automation:
Implement and maintain workflows, triggers, and automation processes to enable personalized campaigns at scale.
Support technical aspects of multi-channel campaigns, including email, digital ads, and website personalization.
Ensure campaigns are properly tagged and tracked for performance measurement.
Security, Compliance, and Documentation:
Ensure all ABM tools and data processes comply with GDPR, CCPA, and other relevant data privacy regulations.
Document system configurations, workflows, and processes for internal reference and knowledge sharing.
Regularly update and improve standard operating procedures for ABM tools and technologies.
Qualifications:
Bachelor’s degree in Marketing, Computer Science, Information Systems, or a related field.
3+ years of experience in a technical marketing operations, ABM, or MarTech role.
Hands-on experience with ABM platforms (e.g., Demandbase, 6sense) and marketing automation tools (e.g., Marketo, HubSpot, Pardot).
Proficiency with CRM systems (e.g., Salesforce), including report building and data management.
Strong understanding of API integrations, workflows, and data architecture.
Knowledge of web technologies (e.g., HTML, JavaScript) and tracking tools (e.g., Google Tag Manager).
Key Competencies:
Strong problem-solving and troubleshooting skills for technical systems.
Ability to manage and prioritize multiple tasks in a fast-paced environment.
Detail-oriented with excellent organizational skills.
Strong written and verbal communication to explain technical concepts to non-technical stakeholders.
