Description
Key Responsibilities:
Product Promotion:
Evaluate and select products to feature at industry conferences and events, ensuring alignment with strategic business goals.
Develop and implement strategies for showcasing products, including identifying key features and benefits to highlight during presentations and demos.
Content Creation:
Create and manage a Center of Excellence for product demonstrations, including best practices for internal teams.
Produce engaging external-facing content, including videos, presentations, and written materials, to enhance product awareness and drive customer engagement.
Event Participation:
Represent Global Payments at industry conferences and events, delivering presentations and engaging with customers, prospects, and industry partners.
Collaborate with marketing and product teams to prepare for events, ensuring that all necessary materials and demos are ready and aligned with overall messaging.
Market Insight Gathering:
Stay informed about industry trends, emerging technologies, and competitor products to identify opportunities for product promotion.
Gather feedback from customers and event attendees to inform product development and marketing strategies.
Demo Center of Excellence:
Create a center of excellence for demos.
Collaboration:
Work closely with cross-functional teams, including product management, marketing, and sales, to ensure consistent messaging and alignment on product strategies.
Participate in brainstorming sessions to contribute ideas for product innovation based on market insights and customer feedback.
Minimum Qualifications
- Bachelor's Degree
- Relevant Experience or Degree in: Marketing or equivalent field from an accredited university is required; however, relevant experience in lieu of a degree may be considered.
- Typically a minimum of 6 years - 3-5 years of experience with B2B marketing of consumer-facing products, consumer financial services, or digital banking and payments services. At least 5 years of experience in a large (at least 5,000 employees) matrixed organization and a start-up organization.
Preferred Qualifications
- Typically 8+ years - Experience successfully launching and growing products within an eCommerce, FinTech or Paytech business. Demonstrated track record of creating compelling value proposition / narrative. Advanced quantitative and analytical skills with expertise in developing pricing and offers.
- Licensing and/or Certification - Pragmatic Marketing Certification
What Are Our Desired Skills and Capabilities?
- Skills / Knowledge - Having wide-ranging experience, uses professional concepts and company objectives to resolve moderately complex issues in creative and effective ways. Having ownership of a sub-function, account or matrix management responsibilities, applies knowledge to meet goals, maintain relationships, propose opportunities to expand the business, and lead matrix teams. Some barriers to entry exist at this level (e.g., dept/peer review).
- Job Complexity - Works on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors. Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results. Networks with key contacts outside own area of expertise. Builds on/Maintains external relationships of assigned accounts.
