Description
Summary of This Role
We are seeking a dynamic and results oriented Sr. Product Marketing Manager to join the global Product Marketing team to support one of our key products - Point of Sale (POS) and drive product enablement. As one of the fastest growing businesses in the company, our point of sale business is primed for growth at scale
In this role you will be instrumental in creating and executing on the product enablement content strategy for our POS business line and be a key driver of revenue growth in 2025 for the business unit targeting SMB businesses globally. Supporting the buyer's journey for our inside and channel sales teams and enabling them to drive success is key to the role.
The Product Marketing Manager will collaborate across the business working with product, marketing, commercialization, sales enablement and various other teams in executing the required strategies. This role will require a deep understanding of our product, sales journeys, competitors and what it takes to win customers.
Responsibilities
Pipeline progression - thorough understanding of the sales pipeline, sales journey and conversion rates at each stage of the pipeline
Data and reporting - responsible for reporting on pipeline conversion rates and close rates to track product revenue. Measure and report on sales enablement efforts
Sales enablement - Responsible for creating impactful sales enablement related marketing materials including and not limited to product presentations, supporting playbooks, objection handling guides, supporting required sales training materials, battle cards, sales messaging, applicable email sequences and more
Activation of marketing materials - Working cross functionally across marketing, sales and sales enablement to activate marketing materials, messaging, case studies and proof points to drive better results
Feedback - Working closely with sales to better understand why we win and why we lose helping refine the target audience, personas, campaign profiles and more while also helping create the right product marketing materials.
What Are We Looking For in This Role?
Minimum Qualifications
- Bachelor's Degree
- Relevant Experience or Degree in: Marketing or equivalent field from an accredited university is required; however, relevant experience in lieu of a degree may be considered.
- Typically a minimum of 10 years
- Experience in product marketing and/or product management in a B2B environment. Experience within a card issuing, issuing processor or related payments industry or in a similar FinTech industry preferred. Demonstrated success in launching and driving adoption of new products in a B2B environment.
Preferred Qualifications
- Master's Degree
- Marketing or equivalent field from an accredited university or MBA.
What Are Our Desired Skills and Capabilities?
- Skills / Knowledge - Having broad yet in-depth expertise and unique knowledge, uses skills to set and ensure success of company objectives and principles and to achieve goals in creative and effective ways within environments and situations that are complex and difficult. Having ownership of a function, major account or matrix management responsibilities, uses knowledge to ensure success, strengthen relationships, expand the business through key initiatives, and lead matrix teams on complex projects. Barriers to entry such as technical committee and senior management review exist at this level.
- Job Complexity - Works on issue that impact design/selling success or address future concepts, products, or technologies. Creates formal networks with key decision makers and serves as external spokesperson for the organization with key accounts, agencies, partners, vendors, and sales prospects.
- Supervision - Exercises wide latitude in determining objectives and approaches to critical assignments.
