Description
Who You Are
You are a self-motivated, energetic, smart, and engaging marketing professional! You understand product marketing and can translate technical information from product owners and developers into a consistent, strategic message that aligns and supports solutions across our platform. As the Product Marketing Manager, you will develop and execute strategic programs for the TouchNet solution stack, including messaging, collateral and sales enablement, and contribute to lead gen initiatives. For success, the ideal candidate will be able to develop and foster collaborative relationships and alliances across the department and organization, can work quickly and accurately in a high-volume environment, and create marketing programs that engage prospects and deliver results.
What Part Will You Play?
Key functional responsibilities include product marketing strategy, marketing mix of tactics, go-to-market strategy, lead generation, and customer marketing programs that will enable the company to surpass growth objectives while positioning our student finance, payments and campus ID technologies and services as the for higher education.
Collaborate with product and marketing teams on the go-to-market strategy for product releases in your product portfolio
Utilize market and client knowledge and industry awareness to provide strategic guidance on core messaging and positioning for solutions across our platform
Lead the development of product positioning materials, including product solution sheets, presentations, webinar content, sales enablement materials, email campaigns, and other product marketing content
Partner with the product strategy team to develop appropriate product positioning and messaging and successfully launch new product programs that drive adoption, create or maximize cross-sell opportunities, and leverage loyalty to existing products
Clearly define the value proposition and key differentiators of your portfolio of solutions to the market, enabling consistent, comprehensive messaging across all audiences and channels
Research and provide market insights and analysis of competitive solutions to assist in decision-making and program prioritization
Work across the marketing department to develop lead gen strategies to support new business, expansion sales, and international business
What You’ve Accomplished
8+ years of B2B marketing (preferably SaaS or enterprise software) with a focus on product marketing
Knowledge of the higher education industry, ERPs, or EdTech a plus
Experience successfully launching and growing products within payments, eCommerce, FinTech or Paytech business or college/university setting. Demonstrated track record of creating compelling value proposition / narrative. Advanced quantitative and analytical skills.
Strong communicator; capable of effectively presenting ideas and selling concepts and tactics; excellent writer, proven ability to communicate effectively with executive-levels; ability to quickly understand needs and act on those needs
Excellent cross-departmental relationship building (communication, negotiation, influencing, listening).
Demonstrated ability to handle pressure, tension, ambiguity, changing priorities, and multiple viewpoints in a manner consistent with the company’s core values
Bachelor’s degree required in business, marketing or a related discipline.
What Are Our Desired Skills and Capabilities?
Skills / Knowledge - Having broad expertise or unique knowledge, uses skills to contribute to the development of company objectives and principles and to achieve goals in creative and effective ways. Having ownership of a function, account or matrix project management responsibilities, uses knowledge to ensure success, strengthen relationships, and expand the business.
Job Complexity - Works on significant and unique issues where analysis of situations or data requires an evaluation of intangibles. Exercises independent judgment in methods, techniques and evaluation criteria for obtaining results. Creates formal networks involving coordination among groups, both internal and external.
Supervision - Acts independently to determine methods and procedures on new or special assignments.
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