Description
PURPOSE
The Global Commercialisation team exists to drive long-term competitiveness of our products and to support revenue growth by delivering more value to our customers. The Commercialisation Manager will support the development of commercialisation playbooks for various product launches covering commercial modelling, operational readiness and Go To Market plans working with key stakeholders from across the business.
We are seeking a highly motivated and experienced Commercialisation Manager to drive the successful launch and ongoing performance of our new products across the Central Europe region with a strategic focus on Germany. This critical role will be responsible for developing and implementing commercialisation frameworks, ensuring seamless product launches, and proactively identifying and addressing performance gaps in existing products. The ideal candidate will possess a strong commercial acumen, excellent analytical skills, a proven track record of successfully bringing products to market and addressing underperforming ones currently in market.
DUTIES AND RESPONSIBILITIES
The key objectives for this role is to ensure successful market introduction and customer adoption for a new product and improving the performance of in-market products
Responsibilities include:
Develop commercialization playbooks that outline the product launch plan and will include some or all of the following:
Commercial Readiness - Market research and customer intelligence, commercial value proposition, financial modeling, pricing strategies, local policies & regulatory requirements etc.
Operational readiness - Support model design & support team enablement, sales structure & sales enablement plan, merchant boarding journey and system updates etc.
GTM - Launch plan including pilot programmes, measurement & reporting on KPIs, marketing & product marketing branding, messaging and materials
Rollout commercialisation frameworks across the central Europe region through running workshops for product launches and remediating product performance
Drive customer readiness and adoption
Ensure cross-functional alignment
Train local teams on best practices for commercialisation
Metrics of Success for a product launch and product performance will include:
Market penetration
Customer adoption
Revenue impact
COMPETENCIES (KNOWLEDGE / SKILLS or ABILITIES / BEHAVIOR)
Proven strong leadership skills with exceptional communication at all levels
Forward looking with a holistic approach
Deep understanding of our products, markets and value propositions
Ability to motivate and influence others and move toward a common vision or goal
Flexible and adaptable; able to work in ambiguous situations
Resilient and tenacious with a propensity to persevere
Team player and able to work collaboratively with and through others
Acute business acumen and understanding of organizational issues and challenges
Experience with large-scale organizational change efforts and ability to complete analysis that drive business decisions.
Up to date knowledge and experience of program and change management principles, methodologies and tools
Project management experience is a significant advantage but not essential
QUALIFICATIONS
Bachelor’s degree from college or university
5+ years of experience in a similar role with strong knowledge of the payments industry, preferably in the German market and/or a strong technical background.
5+ years of experience working with business stakeholders within a cross-functional matrix environment
B2 or better in German language proficiency
Ability to engage and influence senior leaders and stakeholders in large, complex, matrix organisations, and deliver results through internal and external virtual teams.
Excellent verbal and written communication and presentation skills - A role model for continuous improvement.
Ability to work independently within a complex and often ambiguous environment, provide fact-based recommendations to stakeholders and to juggle multiple initiatives at once