Principal Content Strategist, Ecommerce

🎯 Who You Are:
You’re a principal content strategist at heart who’s eager to manage the planning, coordination and delivery of our content focused on our ecommerce audience segment. You'll be plugged in all across the revenue marketing team (and the rest of the business) to support our growth objectives by producing audience-first content that helps drive brand awareness, improve AI visibility, educate the market and nurture customers.


⭐ What You'll Do:

✅ Develop and implement a comprehensive content strategy tailored to drive awareness and build trust with Global Payments' audience of ecommerce companies

✅ Identify new content topics through a variety of methods (customer interviews, competitive analysis, internal council of product marketers, sales leaders, & executives, etc.) using a journalist's instinct for a great story

✅ Plan and produce content, such as video podcasts, live event webinars, or interactive web pieces with internal partners and vendors.

✅ Create and manage a detailed editorial calendar, in alignment with our distribution teams, leveraging our organic social channels, paid campaigns and email marketing efforts

✅ Own our bi-weekly newsletters, which packages up all of our video content, blogs, interactive content and customer stories to ensure these valuable assets find their audience

✅ Interview internal and external SMEs, incorporating customer voices & proprietary data in our content to help it stand out from the pack

✅ Work within our webinar platform and CMS to ensure the entire registration, go-live, and post-event experience is smooth for attendees.

✅ Define and implement content models and schemas to standardize content structures, facilitating reuse and scalability

✅ Partner with Product Marketing to activate and execute on product launch campaigns and landing pages targeting Restaurants

✅ Map all content to the buyer’s journey and align content plans with business goals

✅ Determine how to leverage AI tools to accelerate the velocity of our content creation and develop interesting new content formats for our audiences

✅ Measure, analyze, & report on content performance to inform future content trends. As we get more feedback from our audiences, you’ll take that feedback and help the team refine our topics and messaging.

✅ Develop all content with an eye for updates, optimization and repackaging to reinforce our belief that content isn’t ‘set-it-and-forget-it’

✅ Keep a pulse on the latest content trends to stay ahead of the curve and and then beyond it

🛠️ What You'll Need (Minimum Qualifications)

• 5+ years experience in content marketing, ideally for a tech company (bonus points for e-commerce or point-of-sale experience)

• Experience as a strategic thinker and rapport builder to drive cross-functional participation and enthusiasm about our content strategy program

• Experience with multiple varieties of content (video, webinar, written, interactive, etc.) and/or channels (social, email, campaigns, etc.)

• Top-notch research, communication and editing skills with strong instincts for a great story

• A strong editorial sensibility and the ability to balance AI-enabled insights with human creativity and judgment

• A ‘campaign mindset’ for all content created

• Proficiency in LinkedIn, Instagram, Facebook, Reddit and YouTube platforms (and maybe consider yourself TikTok-curious)

• Experience working directly with Sales, Product Marketing and Customer Success

• Keen ability to distill complex information down to easily understood and marketable content

• Fluency in revenue marketing basics like lead scoring, content-influenced pipeline and funnel stages

• Extremely well organized with managing editorial calendars and deliverables, with an impeccable attention to detail

• Ability to work in a fast-paced environment and comfortable acting with evolving information

• A desire to experiment, grow together as a high-performing team and put your unique stamp on something brand new

• BONUS: Experience with Copy.AI, interactive content development tools like Ceros and managing a podcast