Growth Marketing Manager, SMB & Direct

About the Opportunity

We're looking for a commercially minded, growth-focused marketer to lead end-to-end marketing programs across our SMB and direct-to-merchant segments. Sitting at the intersection of marketing, sales, product, and customer success, you'll develop and execute multi-channel campaigns that drive customer acquisition, activation, retention, and revenue growth.

This is a highly visible role where you'll translate commercial priorities into scalable marketing initiatives, leveraging customer insights, data, and performance analytics to deliver measurable business outcomes. If you're passionate about growth marketing, customer engagement, and driving tangible results, we'd love to hear from you.

Salary

The salary range for this position is 120,000 to 140,000 + superannuation

What You'll Own

• Develop and execute integrated marketing programs that drive customer acquisition, activation, retention, and revenue growth across SMB and direct-to-merchant segments.
• Create and manage the marketing strategy and roadmap, aligning initiatives with business objectives, customer needs, and market opportunities.
• Design scalable campaign frameworks and customer lifecycle programs that improve conversion, engagement, retention, and customer lifetime value.
• Partner with Sales, Merchant Services, Product, Customer Success, and Commercial teams to support revenue targets and strategic priorities.
• Lead audience segmentation, targeting, and lifecycle marketing strategies to optimise the customer journey.
• Deliver multi-channel campaigns across digital, owned, earned, partner, and paid channels in collaboration with Digital, Product Marketing, and Marketing Automation teams.
• Drive testing and optimisation initiatives across messaging, channels, customer journeys, and offers to improve performance and ROI.
• Own performance reporting and key metrics, including lead generation, pipeline contribution, conversion rates, customer acquisition cost, activation, retention, and revenue outcomes.
• Identify growth opportunities through customer research, market insights, competitor analysis, and campaign performance data.
• Strengthen attribution, lead management, reporting, and measurement frameworks in partnership with Marketing Operations and Analytics.
• Manage agency and vendor relationships, ensuring quality delivery, budget management, and strong commercial outcomes.
• Support product launches, pricing initiatives, strategic growth programs, and customer advocacy activities.
• Champion a customer-centric approach through journey mapping, customer feedback, and continuous experience improvement.

What You'll Bring

• Bachelor's degree in Marketing, Business, Communications, or a related discipline, or equivalent professional experience.
• 6+ years' experience in growth marketing, demand generation, customer lifecycle marketing, or a related marketing discipline.
• Demonstrated success operating in fast-paced, high-volume commercial environments with accountability for performance and outcomes.
• Experience developing and executing SMB, B2B, or B2B2C acquisition and growth marketing programs.
• Strong understanding of digital acquisition, lead generation, funnel optimisation, lifecycle marketing, and attribution models.
• Exceptional stakeholder management and communication skills, with the ability to translate marketing performance into clear commercial insights.
• Experience using CRM, marketing automation, and reporting platforms to drive business decisions and campaign performance.
• Strong analytical mindset with experience using customer and performance data to optimise marketing effectiveness.
• Proven ability to manage agencies and external partners to deliver high-quality outcomes on time and within budget.

It's a Bonus If You Have

• Experience working in a marketing agency or marketing services environment.
• Hands-on experience with Salesforce, Marketing Cloud, or other marketing automation platforms.
• Payments, fintech, financial services, SaaS, or technology industry experience.
• Experience building customer advocacy programs and lifecycle marketing frameworks.
• Familiarity with customer journey mapping, experimentation frameworks, and growth marketing methodologies.